ETALYC, founded by Iowa State University-based researchers, is among 22 startups nationally selected to be highlighted in the national University Innovation and Entrepreneurship (I&E) Showcase, ISU’s Office of Economic Development and Industry Relations announced on Monday. The I&E Showcase is hosted by the Association of Public and Land-grant Universities (APLU) and the Association of American Universities (AAU) to spotlight companies creating services using federally funded, university-based research. ETALYC, which focuses on improving traffic flow and safety, has previously received $225,000 in Phase I SBIR funding from the National Science Foundation, and in 2016 received a three-year $1 million NSF Partnerships for Innovation grant. The company uses a novel traffic incident management system called TIMELI to sort through real-time traffic data and alert staff in traffic management centers of problems.