Meyocks launches AI tool that simulates farmer mindsets

Meyocks, a West Des Moines-based branding and marketing agency, has launched a proprietary artificial intelligence technology that assists agricultural markers with testing and refining messaging by simulating farmer mindsets. Sam, short for Simulated Audience Mindset, is the name of the AI-powered tool. “Sam ‘speaks’ with the voice of targeted audience segments,”…

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New TAI subcommittee to shape artificial intelligence policy

The Technology Association of Iowa has launched a new subcommittee dedicated to shaping the future of artificial intelligence policy in Iowa. Formed under the association’s broader public policy committee, the group will provide expertise, context and recommendations on proposed legislation impacting the state’s ability to lead in emerging technologies. Comprised…

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Behind the award: AI Breakthrough of the Year

A man with brown hair wearing a black t-shirt standing in front of greenery

Roboflow CEO shares how computer vision advancement powers other AI innovation Editor’s note: This is the first of three features profiling winners of the 2024 Prometheus Awards and going behind the scenes of how the winners are selected. At the 2024 Prometheus Awards, the Technology Association of Iowa debuted seven new award…

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John Deere unveils second generation autonomous equipment, technology

Three screens with dashboards of data inside a tractor riding on a corn field

John Deere announced Monday new autonomous machines and technology at the 2025 Consumer Electronics Show (CES) in Las Vegas. The new lineup of machines aims to serve customers in agriculture, construction and commercial landscaping with a combination of advanced computer vision, AI, and cameras, according to a news release. John Deere’s new…

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America’s SBDCs receive $10 million to connect small businesses with AI training

America’s Small Business Development Centers has received $10 million from Google.org that will establish America’s SBDC AI U program, which will provide small businesses with free AI services and training. The program will bring SBDC advisers and university students together to provide local businesses with free AI services and training. America’s…

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Urbandale startup receives second Google Cloud Startup award

Hudu, an Urbandale-based startup providing a marketplace to list and find odd jobs, has received a second $250,000 award from the Google Cloud Startup program, which provides resources like technical training, mentoring and AI-specific benefits to help startups scale. Hudu received its first award from the program in 2023, and is…

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One Quick Takeaway: Insights from panel on technology and mental health

In June, Business Record sister publication dsm magazine hosted a Lifting the Veil virtual event where a panel of health care and technology professionals discussed potential benefits and risks of using new technology in mental health treatment. Watch a video replay of the event Speakers included: Crane shared his current outlook…

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Involta rebrands to ark data centers

Cedar Rapids-based Involta is now ark data centers, the company announced Wednesday. The rebrand of the national provider of data center, cloud and connectivity infrastructure and services is in response to the demand for edge data centers and cloud infrastructure brought on by the recent surge in artificial intelligence. According to…

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