Dr. Heidi Vermeer-Quist “lives” family business, both personally and professionally. Her personal experience is as a member of the Vermeer family, which owns Pella-based manufacturer Vermeer Corp. She also co-owns two businesses with her husband: a family business consulting firm called VQ Consult, and Heartland Christian Counseling, where she practices as a clinical psychologist. Businesses that are family-owned may appear similar to other businesses from the outside, but they face distinct issues. Working