In Friday’s issue of the Business Record, we explore what Iowa businesses need to know, be aware of and do in regard to the General Data Protection Regulations that went into effect May 25. We asked for input from a range of business leaders. Here are answers and advice from leaders at Eurofins and Kemin Industries. Watch for our Friday print edition of the Business Record, or visit www.businessrecord.com, to learn more about how GDPR will affect you.
Dani Stratmann,
Inbound coordinator, Eurofins
We started by updating our privacy policy and moving it to be accessible from each data-collection point on our website. Each form also bears an extra check-box requiring customers to confirm that they have received the policy.
For contacts and clients with addresses listed in the European Union, we sent a dedicated email asking them to confirm their subscription if they would like to continue messages. Per GDPR guidelines, if the subscriber does not opt-in after our third attempt, they are removed from our list. This message looks like many of the GDPR-related emails that we have all been receiving over the last few weeks. Using advanced segmentation, Eurofins’ U.S. Food group was able to avoid sending an extra message to contacts outside the EU.
The most noticeable change to our digital assets is a new cookie policy notification on our web pages. Eurofins’ central group marketing and IT teams added the pop-up notice to all Eurofins global websites on May 21.
Libby Nelson, vice president and general counsel, Kemin Industries
At Kemin Industries, we are dedicated to following protocol and global regulations at all of our locations. The new EU GDPR directive provided us the opportunity to examine how we collect, store and utilize information. We will continue to build on our foundation of privacy and security compliance to best serve our customers around the world.