ETALYC, an Ames SaaS provider focused on improving traffic flow and safety, has been selected to participate in the 2020 University Innovation and Entrepreneurship Showcase on Sept. 10 in Washington, D.C. ETALYC will be one of several university-affiliated startups featured in the showcase hosted by the Association of Public and Land-grant Universities, and the Association of American Universities. This marks the third year an Iowa State University-affiliated startup has been selected to participate in the showcase since the event’s beginning in 2017.