Iowa Farm Bureau is holding a two-part branding workshop for Farm Bureau members to enhance their direct-to-consumer business. The first workshop on Nov. 13 and 14 will help participants develop their brand to stand out from others in a crowded market, a news release said. The second workshop on Dec. 4 and 5 will help participants understand marketing principles, explore the digital landscape and learn social media strategies to capture target audiences. Both workshops will be at the West48 conference center in West Des Moines. Discounted hotel rates are available at the Comfort Inn & Suites in West Des Moines. Registration is $50 before Oct. 1 and $75 after that date. The registration fee provides access to both workshops. To register, click here.
