The Technology Association of Iowa has announced the launch of a new brand identity. According to the announcement, the updated brand aims to reflect the association’s evolution as the “unified voice for Iowa’s technology industry” as the complexity, speed and scope of Iowa’s technology landscape grows and changes due as the rise of artificial intelligence and cross-sector collaboration emerge. “This identity marks a new chapter – one that’s more aligned with the energy, ambition and complexity of Iowa’s tech landscape,” said Nick Donovan, vice president of marketing and communication at TAI in a prepared statement. “It reflects a clearer commitment to the people and organizations shaping innovation and fueling growth across our state.” TAI has also updated its purpose, mission and vision:
Purpose: To uphold technology as the cornerstone of Iowa’s growth.
Mission: To unite our state’s technology professionals and leaders by sharing resources, strengthening networks, and shaping policy to drive innovation — for our members and all Iowans.
Vision: To make Iowa the standard for innovation, where technology is the core of every industry and powers the future of our state.
