Meyocks, a West Des Moines-based branding and marketing agency, has launched a proprietary artificial intelligence technology that assists agricultural markers with testing and refining messaging by simulating farmer mindsets. Sam, short for Simulated Audience Mindset, is the name of the AI-powered tool. “Sam ‘speaks’ with the voice of targeted audience segments,” Kelly Ferguson, CEO and president of Meyocks, said in a prepared statement. “They are in the room with us to pressure test and refine strategy, headlines, imagery, copy, ads and the myriad of other materials we create to support our clients. Sam shares authentic feedback, without bias or apprehension, on what concepts resonate, which don’t and how to enhance them from the perspective of real audience members.” Sam was engineered using public domain data of target audience segments from government, university and other sources, as well as proprietary and client-specific data, according to a news release. The tool models the psychographic profiles of ag producers and rural audiences and reflects realities of agriculture such as input costs and commodity cycles, the release said.
