Mindr, an Urbandale-based company that offers safety technology in substance detection and monitoring, announced the launch of its latest innovation, Keepr Drive, an advanced accountability and measurement platform designed to promote safe driving and responsible decision-making among drivers, including teens. Keepr Drive integrates the Keepr pocket-sized breathalyzer, which measures a user’s breath alcohol concentration (BrAC), directly into a driver’s vehicle to help prevent impaired driving. “Every day, about 34 people in the United States die in drunk-driving crashes—that’s one person every 42 minutes,” Kathy Boden Holland, CEO of Mindr, said in a prepared statement. “What’s worse is the fact that car crashes are a leading cause of death for teens, and almost a third of young drivers killed in fatal crashes involved underage drinking.” Keepr Drive was created to allow technology to empower proactive parents, guardians and individuals by giving them the tools to support smarter choices, protect their loved ones and combat drunken driving—helping keep our roads and communities safe. This personal safety device creates a personalized ecosystem of accountability between the driver, the vehicle and those responsible for the driver.” Launched in 2024, Keepr uses Mindr’s alcohol detection and monitoring technology. The breathalyzer device provides BrAC readings on the go. The Drive component connects the Keepr device to a vehicle’s ignition interface. When Keepr Drive is enabled, the vehicle only starts after the user provides a breath sample below the BrAC threshold set by their parent or guardian.
