Midwest venture studio Novy has announced the launch of its new startup Syncra, an AI-native scheduling platform designed specifically for independent emergency medicine groups. Syncra was introduced as Novy’s first portfolio company in August 2025. Since then, the company has established its brand informed by direct input from emergency medicine group leaders and schedulers and partnered with two groups currently participating in a live pilot program. An early access waitlist for early adopters is now open to ahead of a full public launch. According to a news release, independent emergency medicine groups, which are physician-owned practices that staff hospital emergency departments across the country, manage complex shift rotations under constant pressure, including increasing staffing complexity, shrinking administrative bandwidth and the persistent challenge of building schedules that physicians actually trust as fair. “Scheduling in emergency medicine isn’t just a logistics problem. It’s a trust problem,” said Krista Martin, CEO of Syncra and Partner at Novy, in a prepared statement. “When physicians can’t see how their schedule was built, or why someone else got a better distribution of shifts, it creates friction that affects the whole group. Syncra was built to solve that. We give schedulers a smarter tool and give physicians the transparency they’ve never had.”
