innovationIOWA is an extension of the Des Moines Business Record that fuels Iowa’s innovative spirit through coverage of Iowa’s entrepreneurial ecosystem in an annual publication, weekly e-newsletter and ongoing coverage in the Business Record.

In 2013, the Business Record launched innovationIOWA magazine, an annual statewide magazine that aimed to spotlight and champion the state’s innovative companies and the technological achievements across an array of diverse industries.

As the infrastructure surrounding the entrepreneurial ecosystem has matured, and as the pace of technological change has accelerated, we recognized an increased need to help businesses adapt to change, capitalize on new opportunities and stay informed. In addition, Iowa’s mature, staple industries such as finance, insurance, health care, manufacturing and agriculture are innovating, adapting and being faced with technological disruptions that provide new opportunities for long-term growth.

The future is full of possibilities, opportunities and challenges, and our goal is to use the innovationIOWA platform to expose business leaders to the latest innovations in a rapidly evolving world, as well as to connect, forge and foster relationships within the entrepreneurial ecosystem and ultimately elevate the profile of Iowa’s innovative people, businesses and ideas.


Iowa companies are leading the nation with innovation across several industries. The innovationIOWA Magazine highlights companies and their technological achievements in a beautiful four-color, glossy magazine. The editorial content includes a comprehensive report on recent achievements and what the future holds for:

  • Advanced Manufacturing
  • Bioscience & Agriculture
  • Technology
  • Energy
  • Stem Update
  • Finance & Insurance

“Innovation is critical for the future of Iowa’s economy. Publications like the innovationIOWA Magazine that highlight the work going on around our state – in small and large businesses, in academia, in start-ups – are so important in advancing that very culture.”

Debi Durham,
 Director, Iowa Economic Development Authority

Statewide Distribution:
A total of 10,000 copies are printed. The publication is also unveiled at an annual Launch Party hosted by our presenting sponsor that attracts hundreds of statewide leaders. It is then distributed statewide by Business Record in its June statewide edition, which also includes Business Record Iowa, a custom publication for the Iowa Association of Business & Industry and its members. Additional distribution includes Iowa educational institutions, manufacturers, agricultural and technology companies and industry associations.

“innovationIOWA captures the excitement and energy in the region’s vibrant agribusiness and bioscience region. We are so thrilled about its publication and we use the magazine to give to people and companies who are visiting to learn more about Iowa’s core innovation sectors.”

Bill Northey,
 Secretary of Agriculture, Iowa


View past issues here.