Gov. Kim Reynolds has signed into law Senate File 262, which provides consumers the right to know what of their personal data companies have processed. “In our digital age, it’s never been more important to state, clearly and unmistakably, that consumers deserve a reasonable level of transparency and control over their personal data,” Reynolds said in a prepared statement. “That’s exactly what this bill does, making Iowa just the sixth state to provide this kind of comprehensive protection.” The bill takes effect Jan. 1, 2025. It will apply to businesses in Iowa that annually control or process personal data of over 99,999 consumers or control or process personal data of 25,000 consumers with 50% of gross revenue derived from the sale of the personal data. The bill has been a priority of the Technology Association of Iowa this legislative session.