VizyPay has announced the launch of its proprietary dual pricing program, which offers customers an option to pay less by paying with cash and small businesses the opportunity to keep more of their sales. Under dual pricing, a business offers the customer the regular price and the cash price, with cash being cheaper because credit card processing fees are not included. When customers choose the cash price, 100% of the cost goes to the business. “We’re all familiar with dual pricing. We’ve seen it perform extremely well at gas stations for decades, and now we’re offering the same solution to small businesses to help them grow,” VizyPay CEO and founder Austin Mac Nab said in a prepared statement. “Now auto shops, restaurants, salons and more across rural America can utilize dual pricing to positively impact their bottom line as they’re able to save on each item sold at the cash price.” More information is available on the VizyPay website.