David Tracy, founder of Northgate Marketing, has joined the business coaching team at the Iowa Center for Economic Success as a contract coach. Tracy is a marketing and advertising strategist with a global client base. His specialty is curating effective, in-depth marketing campaigns that bridge international and cultural gaps. Beyond marketing, he has also provided in-depth business coaching as a consultant to over 200 startup companies and businesses seeking to scale or transition. He will work with the Iowa Center’s small business clients in the classroom and one-on-one coaching settings. In addition to business coaching, the Iowa Center also offers credit and lending and tax services. The services are available to all entrepreneurs, but according to a news release, many clients are overcoming an obstacle in the marketplace: 72% of the Iowa Center’s clients are low-to-moderate income; 71% are women; and 35% are people of color.
