advertising

North Iowa newspaper debuts augmented reality advertising

CCPress AR, developed by Strata AR, allows advertisers in the Charles City Press to link print ads to multimedia displays and specials for readers of the three-county newspaper.  In community journalism, maintaining advertising revenue is a tough nut to crack. A small publishing company in northeastern Iowa is turning to augmented reality (AR) for the next breakthrough. The Charles City Press is debuting the CCPress AR app on June 12.

The need for charging stations is clear, but who should own them is not

In Illinois, there’s widespread agreement that drivers need access to more charging stations if the state is going to electrify its transportation system. The question of who owns them — and who profits from them — is an open debate, reports Energy News Network. Utilities, private developers, and business owners are all expected to play a role in building out the state’s electric vehicle infrastructure, but recent comments submitted to